Testo India has shown phenomenal growth right from its inception in 2006 and was using Adwords to generate traffic and leads but there was a perpetual decline in the number of leads and consequently cost per lead was getting high. Primarily, they wanted to scale up traffic, improve conversions and wanted to investigate user behaviour to reformulate their targeting for similar customer profile and direct more efforts toward getting a better personalised reach amongst such users.
Website visitors unlike robots have different needs, tastes & perceptions as they are well, Humans! Thus every user needs to be addressed differently to improve the overall buyer’s journey and thus Radon Media made use of Advanced segments which helps to isolate specific types of traffic within the Google Analytics reporting. With time the results were evident and there were double the number of leads and conversions from the Pune campaign and upscaled the initial high conversion rate. Pointing to an increase in revenue of nearly 70% and 30% increase in average order value.
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