BESTOFSIGNS WITNESSED 53.9% SPIKE IN REVENUE OF 20 PRODUCTS, IN 16 DAYS, WITH PRINCIPLES OF PERSUASION-BASED A/B TEST

Bestofsigns was established with a vision to serve customers online. Shopping online has lot of benefit to customers including lower price, faster turn-around time and time saving of going to the retail stores. For companies like us with online only business model it helps to keep our overhead in check and optimize our operations resulting in better product at low price. We also realize that with many online companies coming up, its not easy for customer to pick a right sign partner that provides not just good quality but best prices too. To prove we are your best choice, we offer quality and best price guarantee (read FAQ section for more details). We not only provide cheap signs. For customers that want to order best of quality, we also provide various optional upgrade options. We focus on quality, value and service, and are one of the larger flex-vinyl sign printers around

Key Industry

  • Ecommerce Store

The Goals

Best OfSigns wanted data-driven tests to improve the conversion rate and increase their online sales. They contacted me to suggest ways to attain this. I understood their problem and requirement. After doing an in-depth analysis of their website, i concluded that the BestOfSigns website had an exit rate of 33% on the second page in their 4-page User Journey. I designed data-driven A/B tests to drive conversion rate and increase sales.

 

The Approach

I collaborated with the BestOfSigns team to implement website tracking and event schema set up to understand the user journey and figure out its flaws. The team found out an average of 33% exit rate on the second page.

The team designed and ran Principles Of Persuasion-based A/B tests for BestOfSigns.

 

The Results

A/B test desktop variant became an explicit winner in the A/B testing. The variant yielded impressive results for 20 products in just 16 days-

21% higher ‘Add to Cart’ clicks
53.9% higher revenue

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